Raise aims to make premium cannabis accessible to everyone. The brand uses its growing platform to address the change in behaviors while working to dissolve lingering stigmas and stereotypes about cannabis through thoughtful education. Its mission is to normalize and drive a shift in how the plant can be fluid with our lifestyles and support our emotional well-being.
“The creation and release of RAISE come from a place of passion. A passion for changing the behaviors around cannabis and striving to become part of a larger movement to integrate cannabis into our everyday lives,” said RAISE's president Eric Franco. “It’s the need to assist consumers with their well-being and help to define what self-care looks like to them. The belief is that the cannabis plant can be unlocked to provide everyone with powerful solutions for their wellness goals. Ultimately, we believe in helping both our retailer customers and individual consumers use cannabis in a way that helps them flourish, thrive, and elevate their lives.”
RAISE is the premier brand under the COMCO Wellness portfolio that promotes inclusivity and wellness through an elevated lifestyle experience.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving – don’t get left behind!
Curious about what’s next for the industry and how to leverage California’s unique market?
Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!
Get your tickets now to secure your spot and avoid last-minute price hikes.