Lucid Green — the intelligent UPC platform transforming the entire cannabis supply chain — has announced its $10 million Series B funding round led by Gron Ventures, with participation by Gotham Green Partners.
Lucid Green also announced three new pricing levels for brands, with varying levels of support to accommodate businesses of all sizes.
With Lucid Green, brands, retailers, distributors and consumers realize the benefits of a streamlined cannabis supply chain — one that allows for dynamic information sharing, reduces costs, and increases transparency and trust for all stakeholders.
"It's clear that the cannabis supply chain's status quo is holding the industry back, and Lucid Green is proud to have pioneered the first solutions to benefit all stakeholders," Larry Levy, co-founder and CEO of Lucid Green, said. "We are laser-focused on developing the leading solutions to strengthen our industry. Lucid Green benefits brands, distributors and retailers while delivering a much needed educational experience for consumers that helps to further normalize the industry."
LucidIDs Platform
Lucid Green's signature LucidIDs utilize QR codes to make the cannabis supply chain more efficient by allowing for true truck-to-shelf inventory intake, reducing manual labor and human errors, and virtually eliminating data cleanliness issues.
The intelligent QR codes permit dynamic information flow which empowers stakeholders to continue adding information about a product through its lifecycle, unlike the status quo of secondary stickering.
Photo: Courtesy of Esteban Lopez on Unsplash
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!