Know What You Want To Achieve — Fluence CEO Cautions Companies Against Adopting Just Any Technology For Their Cannabis Business

CEO of Fluence Bioengineering Inc. has cautioned cannabis growers against adopting just any technology for their business.

According to David Cohen, who was speaking at this year’s Benzinga Cannabis Capital Conference in Chicago, growers should first identify what they want to do and achieve before settling on the right technology for their business.

“There’s all kinds of data acquisition and analytics now available for a grower. You have to analyze millions of data points and make decisions,” he urged.

Fluence, which operates as a business unit within Signify’s Digital Solutions division, creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications.

The company is a leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms, and greenhouse produce growers.

“When Fluence first started, it was really convincing people that LED technology was a way to go. There were a lot of HPS grow lights out in the world, and it was just starting to come to be affordable but also showing growers that by using a different type of technology to grow the plants, they could actually get more out of what they were getting,” Cohen said. 

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