Psychedelics And Wellness: The Healing Company Buys PepsiCo-Backed Superfoods Company

The Healing Company Inc. (OTC: HLCO), a publicly traded company backed by Dr. Deepak Chopra and psychedelics investor Christian Angermayer among others, has acquired UK plant-based superfood brands Your Super to capitalize on two high-growth wellness sectors: superfoods and plant-based nutrition, which together represent more than $200 billion of global market potential.

The acquisition, financed through a combination of cash and Healing Company equity, will focus on expanding the impact and accessibility of Your Super's leading healing products portfolio, building on the company's traction to date.

The Healing Company has closed a $150 million credit facility with investment company i80 Group with the aim of further advancing its goal of providing expanded access to integrated healing methods through a community of healthcare brands.

Your Super’s Inspiring Story

Los Angeles-based health and wellness brand Your Super, whose previous investors include PepsiCo PEP and Beyond Meat’s PowerPlant Partners, was created after co-founder Michael Kuech’s cancer diagnosis at age 24. Facing this reality, he and his partner and co-founder Kristel de Groot began developing superfood and plant protein mixes to boost his immunity, and their mission eventually became to improve people's health with the power of superplants.

The certified B-Corp company has proven its ability to grow quickly while maintaining strong margins and a positive EBITDA outlook. In numbers, it has sold more than 5 million products across the US and Europe, ranking 25th on 2021 Inc.’s fastest-growing companies list, with three-year revenue growth of 11,477% and $180 million in cumulative revenue. 

Founders’ Comments

Within the wellness industry, which is predicted to reach $7 trillion by 2025, the supplement category has historically shown stability in a downturn, growing 8% through the 2007-2009 recession. The founders see the market as favorable for mergers and acquisitions, with valuations dropping considerably from 2021.

That is, the new credit facility is expected to fuel the company's plans to drive consolidation in a fragmented market, with the objective of buying and scaling more than 15 supplements and nutraceuticals brands in the next few years. 

The Healing Company’s co-founder and CEO Simon Belsham said he was certain about the acquisition of Your Super, calling it a “powerful brand” with robust margins and “a fantastic product portfolio” in a large and growing sector: preventative healthcare.

From the medicinal point of view, the company’s chief scientific advisor, Deepak Chopra, added: "Food is medicine, and we now know definitively that plant-based nutrition has immense healing potential as it combats inflammation, which causes more than 80% of chronic disease. Your Super has developed clean, plant-based, superfood mixes that help more people benefit from the healing power of plants, and we're excited to help increase access to their products through this acquisition."

Regarding the new $150 million credit line news, founder and CEO of i80 Group Marc Helwani stated that The Healing Company's targeted acquisition strategy is “highly attractive” in the current challenging economic environment with ongoing declining asset prices and that the company's team is “perfectly positioned” to capitalize on this reality.

Photo courtesy of The Healing Company.