Education Program For Prevention Of Impaired Driving Launched By MADD Canada In Partnership With NSLC

Nova Scotia students are being educated and empowered to prevent impaired driving crashes, deaths and injuries through an education program presented by MADD Canada and Nova Scotia Liquor Corporation.

Road crashes are the number one cause of death among Canadian youth, and alcohol and/or drugs are involved in more than half of those crashes. Every year, MADD Canada produces a new school program to educate students in Grades 7 – 12 about the risks of impaired driving, and to encourage them to never put themselves at risk by driving impaired or riding with an impaired driver.

MADD Canada’s 2022-2023 English school program, titled Final Play, and French school program, titled Détour, are being delivered to Nova Scotia schools now. As a provincial sponsor, NSLC is sponsoring 65 presentations, bringing the sober driving message to thousands of middle and high school students. This holiday season, from December 2 to 4, the NSLC will come together with their team, suppliers and customers to further their support of MADD Canada's Project Red Ribbon.

Final Play tells the story of teens Adam, Colin, Sarah and Katie. The four friends are playing baseball when Sarah invites Adam to a party that night after the game. The group decides to have some drinks at Adam’s house before the party since his mom and sister are out for a few hours. The group is drinking and Adam eventually agrees to try the cannabis that Katie has offered him. When Adam gets a text from his sister saying she and their Mom are on their way home, he rushes everyone to leave. Even though he is visibly impaired, Adam tells Sarah he is okay to drive – a decision that changes all their lives forever.

Following the fictional portion of the show, students see the personal stories of Holly Burton, Robin Croteau and Kylee Wallace – all young real-life victims of impaired driving.

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Photo by Elsa Olofsson on Unsplash