Podcast: How To Attract Previously Untapped Market Segments To Cannabis, With Greenlight Dispensaries' John Mueller

The Hoban Minute, a leading cannabis business, law and culture podcast with more than 150 episodes aired on Season 1, has returned for Season 2, presented by Benzinga Cannabis and hosted on PodConX.

Episode 159

John Mueller is the CEO of Greenlight Dispensaries, a Multi-State Operator of cannabis retail experiences across Missouri, Arkansas, Illinois, South Dakota, and West Virginia.

Bob and Xavier share their surprise and admiration with John for operating an MSO across jurisdictions that are rarely affiliated with cannabis in public discourse, explore his historical experience in the cannabis retail space, and discuss different retail models that can help attract previously untapped market segments to cannabis.

The three also discuss recent news from President Biden announcing pardons to all non-violent simple possession federal cannabis prisoners.

Listen on PodConx.

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About The Hoban Minute

Join industry experts Bob Hoban and Xavier Jaillet weekly as they give listeners distilled information presented with contextual perspectives to provide, as some have called it, a crash-course MBA in cannabis.

Each episode will provide U.S. and international updates, along with insider interviews with the top executives, artists and consultants in the global cannabis industry.

The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.

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Cannabis rescheduling seems to be right around the corner

Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.


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