Village Farms' Pure Sunfarms Commences Shipping Cannabis To Israel

Pure Sunfarms, a subsidiary of Village Farms International, Inc. VFF commenced shipping cannabis products for the Israeli medical market under an exclusive three-year supply agreement with Israel-based Dr. Samuelov Importing and Marketing Ltd., doing business as Better Pharma.

"Commencing shipments to Israel is another milestone in our global cannabis strategy, building on our successes in Canada and Australia," stated Michael DeGiglio, CEO, Village Farms. "We are proud and privileged to partner exclusively with Better Pharma for the significant medical cannabis opportunity in Israel and are confident that Pure Sunfarms unique "Everyday Premium" positioning, which has proven so successful in Canada and Australia, will be differentiated in the Israeli market, and well-received by patients."

Mandesh Dosanjh, president and CEO, Pure Sunfarms, stated: "Our agreement with Better Pharma marks the first time Pure Sunfarms branded flower, inclusive of Canada's top-selling Pink Kush, makes its way to consumers internationally. We're confident that Better Pharma, an organization that shares our belief in a brand-led consumer approach, will help patients in Israel come to know and appreciate Pure Sunfarms high-quality, BC grown strains as much as Canadians have."

Sales of Pure Sunfarms product to patients in Israel are expected to commence later this month. Initial strains offered will include Pink Kush, Jet Fuel Gelato, and Sakura Punch.

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Photo by Diyahna Lewis on Unsplash

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