Lifeist Stock Up On Partnering With GNC To Gain Access To Over 5,000 Retail Stores For Its Mikra's CELLF Products

Mikra Cellular Sciences Inc. a subsidiary of Lifeist Wellness Inc. NXTTF LFST M has signed a distribution agreement with GNC Holdings, LLC to make GNC the exclusive distribution partner for CELLF and its future derivatives in the United States in GNC’s retail stores, at GNC’s website and on GNC’s channel on Amazon.com, for an initial 12-month period.

GNC is a specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of January 2023, GNC has more than 5,000 retail locations throughout the U.S. and franchise operations in 42 international markets.

“A fantastic moment for Mikra and Lifeist,” stated Meni Morim, CEO of Lifeist. “This distribution deal yields access to over 5,000 retail doors with face-to-face time with millions of GNC consumers for CELLF, and greatly enhances Mikra’s reputation at the perfect time as it looks to release an exciting line of new products in the next few weeks and months. For Lifeist, Mikra’s distribution deal is an important building block toward Lifeist’s profitability and represents large strides in our corporate evolution to wellness.”

CELLF will also be available for sale on Mikra’s proprietary e-commerce platform and through other e-commerce marketplaces besides Amazon. Mikra also retains the ability to sell directly or indirectly outside the United States.

Price Action

Lifeist shares were trading 7.74% higher at $0.0496 per share at the time of writing Thursday morning.

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