Podcast: The 'Mother Of Medicine,' Hermine Ngonomire, Talks Cannabis Marketing, Social Equity And More

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The Hoban Minute, a leading cannabis business, law and culture podcast with more than 150 episodes aired on Season 1, has returned for Season 2, presented by Benzinga Cannabis and hosted on PodConX.

Episode 162

Bob and Xavier sit down and discuss equity, marketing, and career callings with Hermine Ngonomire, the "Mother of Medicine" and founder of Persona Group and Truve Health.

They explore the failings of so-called equity provisions across the United States, discuss strategy around marketing hemp-derived products, and share the reasons why they initially got involved in the cannabis industry.

Listen on PodConx.

About The Hoban Minute

Join industry experts Bob Hoban and Xavier Jaillet weekly as they give listeners distilled information presented with contextual perspectives to provide, as some have called it, a crash-course MBA in cannabis.

Each episode will provide U.S. and international updates, along with insider interviews with the top executives, artists and consultants in the global cannabis industry.

The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.

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