Berner's Big Business Secret: This Is The One Thing Entrepreneurs Must Do To Succeed In Cannabis

Berner, a rapper and entrepreneur, has made a name for himself not just in the music industry but also in the cannabis industry. He is the founder and CEO of Cookies, a wildly successful cannabis brand that has become a household name in the industry. Berner's rise to the top of the cannabis game is nothing short of impressive, considering the hurdles he had to overcome along the way.

Berner started his career in music, releasing his first mixtape in 2007. He gained a following in the Bay Area rap scene and eventually caught the attention of Wiz Khalifa, who signed him to his label, Taylor Gang. While Berner was successful in the music industry, he saw an opportunity to combine his passion for music with his love for cannabis.

In 2011, Berner founded Cookies, a brand that has become known for its high-quality strains and innovative product offerings. Today, Cookies has multiple dispensaries and retail locations across the United States and abroad and has established itself as a leader in the cannabis industry.

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When asked about his success, Berner attributes it to his passion for the plant and his dedication to creating a business that puts quality and authenticity above all else. "You can make some money, but make sure you get it for the right reasons," Berner advises. "Make sure you appreciate the plant, make sure you appreciate what the plant’s done for people, make sure you appreciate that it is a medicine and it heals everything from anxiety to mental anguish to all kind of different things."

In addition to emphasizing the importance of appreciating the plant, Berner also stresses the importance of having pure intentions when starting a business. He warns against getting into the industry solely for financial gain and suggests that those who are only looking for a "quick buck" will likely fail. "Make sure your intentions are pure, and that you're ready to put in the time and energy into your business like it deserves," he says.

Berner's success in the cannabis industry is a testament to his dedication and passion for the plant. His advice to entrepreneurs looking to enter the industry is simple but powerful: have a genuine appreciation for the plant and approach the business with pure intentions. As the industry continues to grow and evolve, it is entrepreneurs like Berner who will set the standard for quality and authenticity.

This article is based on a Benzinga interview from 2018.