Hip-hop artist Lil Durk has stepped into the CBD business world, announcing his first partnership of 2023: the Cignature – Sweet Aromatic line.
The Chicago native, who gained international fame with the release of his “7220” album in 2022, has collaborated with distribution company Superstar Brands to offer a non-tobacco alternative to the smoking community. The Cignature – Sweet Aromatic line will include tobacco alternative hemp Wraps; vegan/non-GMO, tobacco-free wraps; CBD; and hemp-derived products such as vapes, gummies, and flower.
A Superstar Brands representative expressed excitement about the partnership with Lil Durk, stating that the company is proud to launch the new product line alongside such a creative and insightful talent.
Celebrity partners T.I. and Soulja Boy attended the company’s trade show debut in 2022, and this year, Lil Durk was the leading celebrity talent representing Superstar Brands & Cignature at the Champ’s Trade Show in Las Vegas. Fans and vendors were able to meet the hip-hop sensation and take a first-hand look at his line of products, which includes Lil Durk - Cignature Blue Razz Delta 8 Gummies and Lil Durk - Cignature Sweet Aromatic Alternative Hemp Wraps, in addition to cigar wraps.
“I’m excited to step into this new business venture, partnering with Superstar Brands on my own Cignature Brand line of products. This is an experience and product line I look forward to sharing with my fans,” said Lil Durk.
Fans of Lil Durk and the smoking community can expect the Cignature – Sweet Aromatic Cigar Wrap to hit over 4,000 stores nationwide in March 2023. With Lil Durk expanding his talents into the business world, it will be interesting to see what else he has in store for his fans in the coming year.
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