Harpoon Brewery is dipping their toes into new territory with the launch of their first THC-based beverage: Rec. Weed. Made in partnership with Massachusetts' Novel Beverage Company, Rec. Weed is a hop-forward yet approachable beverage made with 5 milligrams of THC, real passionfruit puree, green tea, and hops at only 25 calories and 3 grams of sugar per can.
Rec. Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. The process starts with a base of green tea and a bit of added sugar, followed by the cold steeping of Citra and other West Coast hop oils and passionfruit puree. After the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer. This process imparts minimal THC flavor or aroma. And because the THC is absorbed into the liquid, people feel its effects quicker than with more common edibles.
The launch of Rec. Weed marks the second step into marijuana-inspired products for Harpoon's parent company, Mass. Bay Brewing Company, with the first being Long Trail's CBD Seltzer. The CBD seltzers are non-alcoholic, hemp-infused seltzers that pay homage to a classic Long Trail flavor. They are available in the following flavors: Raspberry Lime, Blueberry Melon and Blackberry. Long Trail's CBD Seltzer can be purchased at Long Trail Tap Room in Bridgewater Corners, VT and is also distributed in MA, VT, RI, CT, and NJ. Find it today using the Long Trail Beer Finder.
Rec. Weed will be available in 12 oz. slim cans with a suggested retail price of $6.99. It will be available year-round at recreational dispensaries throughout Massachusetts. Must be 21+ to purchase.
Benzinga's Cannabis Capital Conference Is Back
The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference, returns to Miami for its 16th edition. This is the place where DEALS GET DONE, where money is raised, M&A starts, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out. Secure your tickets now. Prices will surge very soon.
Photo: Courtesy of Harpoon Brewery
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!
