CannMart Inc., a wholly owned subsidiary of Lfeist Wellness Inc. NXTTF LFST M has partnered with two budtender educators, Other People’s Pot Inc. and Spiffy Inc., to expand Roilty product knowledge and sales velocity in key markets to accelerate Roilty’s growth and expansion at a store level.
OPP is a community-driven 6,000+ budtender engagement group that provides educational resources and networking opportunities for cannabis professionals. CannMart has already been working alongside Spiffy, a learning management system with over 5,000 active budtenders, to firm up market education and penetration across Canada. This direct-to-budtender channel has proven fruitful in maintaining a lean cost per engagement with the active budtender community, efficiently educating and expanding brand and product knowledge for Roilty.
“The heart and soul of the cannabis industry are the budtenders,” stated Daniel Stern, CEO of CannMart. “With this strategic partnership with OPP and Spiffy, we are paying homage to the grassroots community that the legacy cannabis industry grew from, while strengthening the Roilty brand. We are taking great pride in strengthening our engagement with the industry’s budtenders.”
Growing on the success of Roilty’s First Throned Trivia night in December 2022 in Toronto, the partnership will include activating a new program called ‘Roilty Travelling Trivia’ which will educate budtenders with a personal approach for their engagement and learning with the Roilty brand.
Benzinga's Cannabis Capital Conference Is Back
The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference, returns to Miami for its 16th edition. This is the place where DEALS GET DONE, where money is raised, M&A starts, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out. Secure your tickets now. Prices will surge very soon.
Photo: Benzinga edit with photo by geralt and lindsayfox on Pixabay
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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