New Zealand's Largest Medical Cannabis Cultivator, Puro, Selects Elevated Signals As Its Seed-To-Sale Software Provider

Puro, New Zealand’s cultivator of medicinal cannabis, has selected Elevated Signals as its manufacturing execution system. Following a rigorous procurement process that evaluated multiple seed-to-sale and track & trace systems worldwide, Puro chose Elevated Signals for its ability to streamline operations, manage data collection, and ensure compliance with pharmaceutical standards.

Elevated Signals replaces systems of spreadsheets, paper, and outdated software with a fully-digital centralized platform that manages inventory, quality recordkeeping, compliance and environmental data. Its GMP-validated system enables improvements to supply chain visibility, operational productivity, and yield optimization, ultimately increasing profitability for cannabis producers.

Tom Forrest, co-founder and cultivation director of Puro, stated, “at Puro, our focus is on cultivating the highest quality medicinal cannabis. In order to do this, we have to implement the best-in-class systems throughout our operation. Collecting data is crucial not only to achieve the best outcomes in cultivation but also to guide our decision-making and improve the productivity of our team. Elevated Signals will enable us to digitally track the entire life cycle of our crops, ensuring compliance at every stage. Both in terms of the superiority of the product and the ethos of their team, it was clear that Elevated Signals was the perfect fit for us.”

In 2022 Puro was awarded a grant for NZD 13 million ($7.96 million) from New Zealand’s federal government to help fast-track the country’s organic medicinal cannabis industry. Under the agreement, Puro will develop production systems, support skills and training, explore contract growing and identify pathways to market for industry growth.

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