EXCLUSIVE: High Quality & Budget-Friendly: The Parent Company Launches All-New Cruisers Brand

TPCO Holding Corp. GRAM GRAMF, which is doing business as The Parent Company, announced Wednesday the exclusive launch of Cruisers - a new cannabis brand.

Cruisers combines the existing brands of the California-based company - Fun Uncle and DELI - streamlining the products into a single consumer-centric destination. 

The news cannabis brand launches statewide in California on Wednesday, March 22nd, with prime availability in all Parent Company-owned retail locations. 

Providing high-quality distraction from the ordinary, Cruisers offers budget pricing for various cannabis products in all key categories, including best-selling distillate and live resin vapes, whole flower, gummies and preroll products, including the debut of Cruisers' new infused prerolls.

Infused prerolls will be available in the 1g single and the extremely popular 5-pk mini formats.

In addition, Cruisers' new vape products utilize the same unique formulas and flavors that made Fun Uncle the #1 selling value ($20-$30) vape in California, according to BDSA data. Additional products offered at the brand's launch include Cruisers' 1g Infused single prerolls featuring high-THC distillate and a kief coating in flavors like Blueberry Cookies, Strawberry Gelato and Maui Wowie.

"I am thrilled to announce the launch of Cruisers. Combining Fun Uncle and DELI, which are two of our most beloved and disruptive brands, Cruisers will continue to feature

high-quality products at a competitive value price point. In our retail locations, Cruisers will be the best-priced offering in every category it plays in," said Troy Datcher, CEO and chairman of the board at The Parent Company. "The new brand name was inspired by Fun Uncle "Cruisers" Vapes, which quickly became the #1 selling vape in the value segment. As we continue to prioritize building our portfolio of top-tier brands, we are committed to serving our customers' most essential needs through innovative and consistent brands."

Datcher was one of the speakers at last year's Benzinga Cannabis Capital Conference, which returns this April in Miami Beach.

To celebrate the launch of Cruisers, the Company will host "All Fun Fridays" in-store activations at Caliva San Jose, Varda Pasadena, Calma WeHo and Coastal Santa Barbara starting on Friday, March 24th.

Benzinga Cannabis Capital Conference

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This is the place where DEALS GET DONE, where money is raised, M&A starts, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out.
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Photo: Courtesy of TPCO Holding Corp.