Traditional Retail: Have You Heard Of The Cannabis Margin Booster?

The cannabis industry has evolved from medical use to include consumer packaged goods (CPG) made of hemp and containing THC or CBD. New technologies such as synthetic cannabinoids simplify the supply chain, making cannabis products more accessible to CPG brands and traditional retail.

However, both cannabis and CPG companies face financial pressures, and downsizing may not satisfy consumers who are looking for novelty in an overcrowded market.

Would you like to learn more about the relationship between the cannabis industry, traditional retail and CPG? Then check out the Benzinga Cannabis Capital Conference in Miami Beach on April 11-12, 2023. This event will showcase executives and companies in these spaces on two stages at the historic Fontainebleau Hotel.

Cannabis And Retail 

CPG companies have been successful in reducing costs through measures such as downsizing. While downsizing can provide affordable prices in the short term, it may not satisfy consumers who are looking for novelty products in an overcrowded market.

As Amazon AMZN's share of CPG sales grows, smaller brands may gain market share from larger, established national brands and CPG companies can increase margins by optimizing their product assortment through private-label weed products.

Overall, the current situation presents a unique opportunity for CPG companies to increase margins and provide value to consumers through differentiated product choices, including cannabis.

Cannabis products can become an alternative for big retailers and distributors seeking well-managed, high-volume premium brands. CPG companies can increase their margins through private-label cannabis products, while cannabis products can become an alternative for big retailers and distributors seeking high-volume premium brands.

Traditional CPG retail can also increase the profit margins of cannabis companies through premium products, cross-selling, and efficient supply chains.

Join us in April at the Benzinga Cannabis Capital Conference and stay at Miami Beach’s historic Fontainebleau Hotel. Don't miss out on a chance to hear about future market forecasts and worldly advice on investing and finance from those embedded in the cannabis industry. 

Buy your tickets HERE before prices go up. Book your room HERE.

Photo by Viktor Bystrov on Unsplash.