Tilray's Manitoba Harvest Expands Whole Foods Market Distribution

Manitoba Harvest, a wholly-owned subsidiary of Tilray Brands, Inc. TLRY TLRY, debuts the brand’s first Regenerative Organic Certified (ROC) Hemp Hearts exclusively at select Whole Foods Market stores across the United States beginning in April 2023. Following the exclusivity period, the product will continue to be available at Whole Foods Market and other locations throughout the U.S. and Canada.

Jared Simon, president at Manitoba Harvest, stated, “We are thrilled to expand our distribution with Whole Foods Market with the launch of Manitoba Harvest Regenerative Organic Certified Hemp Hearts as consumer interest in hemp-based foods continues to grow. Over the past year, products with hemp as an ingredient grew 1.5x faster than products with chia and flax, other leading super seeds. As Hemp industry leaders, we’re committed to educating consumers about the vast nutritional, sustainable and versatile benefits of hemp by bringing best-in-class products to market.”

With 10g of plant protein and 12g of omegas 3 & 6 per serving, Manitoba Harvest ROC Hemp Hearts have a nutty flavor and vital nutrients for daily wellness like magnesium, fiber, zinc, and iron.

Manitoba Harvest partners with organic farmers who work to restore degraded soil, improve biodiversity, increase carbon capture, and improve their livelihoods. Hemp is ideal for regenerative agriculture because of its deep roots and pest resilience. It also helps replenish carbon in the soil, supports living root systems, reduces the use of pesticides, and sequesters carbon. Regenerative Organic Certification also prioritizes the well-being of farming communities.

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Photo: Courtesy of Tilray Brands