Nova Cannabis Launches Firesale

Nova Cannabis Inc. NVACF NOVC announced the launch of a new retail pilot concept, Firesale Cannabis, which offers discounts on cannabis as a way to combat industry waste.

According to Nova Cannabis, the amount of weed wasted each year is a travesty. Firesale reduces cannabis waste by offering products at low prices. Excess inventories and the short duration of most Canadian cannabis products have created an opportunity for Firesale.

"We saw a two-fold opportunity with the Firesale concept. First, to address the mass amounts of cannabis being destroyed each year, and second, to create a fun, straightforward cannabis buying experience for those looking for deep discounts," stated Nova's CEO, Marcie Kiziak. "We recognize the need for unconventional solutions to address the issues that plague the cannabis retail and product sectors. Value Buds continues to be a disruptor in the space, and we believe the Firesale concept will be no different. We see our offerings as a tool that ultimately promotes a healthier industry while positioning ourselves as a valued partner for both provincial boards and licensed producers. There is space for a variety of pricing structures that serve a specific need."

Firesale's inaugural location opened in Calgary on April 5, 2023, with more locations to come in Alberta and Ontario.

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