In partnership with legendary chef Roy Choi, TSUMo Snacks, released two new chef-driven flavors—Spaghetti & Meatballs and Spicy Cheesy Ramen. The flavors come in shareable snack bags infused with 100mg of THC. Available in California MedMen MMNFF locations starting April 15, the new flavors will roll out statewide on May 1.
“It took me a long time to get into the cannabis-infused edibles game because I wanted to honor the cannabis plant that I love so much,” stated Choi. “It was important to me that if I developed a cannabis edible, it be authentic, inclusive, thoughtful, delicious, and most of all, fun—the same approach I take with all my other food projects. The opportunity had to feel right and not rushed. As luck would have it, the timing finally lined up, and I met the team at TSUMo Snacks, who I knew were the right people with the right spirit.”
To celebrate the collaboration, Choi and TSUMo Snacks are hosting a meet and greet event on May 12 at MedMen's Venice, California dispensary located at 1310 Abbot Kinney Blvd. From 12- 2pm, fans will have the opportunity to meet Choi, sample TSUMo Snacks and share special surprises like exclusive swag. The first 100 guests to make a purchase will enjoy free tacos from his iconic Kogi BBQ Taco Truck.
“Partnering with Choi was the perfect opportunity to experiment with new flavor profiles and stretch the notion of what an edible could be—a more fulfilling snacking experience,” stated Caroline Yeh, co-founder and CEO of TSUMo Snacks. “This partnership brings a sense of humor and a blended identity that’s an homage to Los Angeles food culture—like what Choi’s first food truck did for street food and late-night eating. As a proudly diverse and AAPI-led company, we partnered with Choi because we share a passion to represent the underrepresented in this industry. It’s about food, culture, community and reflecting that anyone can be a part of that community.”
Photo by Tim Foster on Unsplash
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis rescheduling seems to be right around the corner
Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.