A Cannabis Cookbook? Rise Publishes 'Smoke It. Eat It. Drink It.'

RISE Dispensaries, a cannabis retail chain owned by Green Thumb Industries GTBIF GTII, announced that all RISE Dispensaries in participating markets will host a month-long 4/20 celebration including deals, exclusive product drops, store events, branded swag, a RISE e-cookbook and more.

To help customers and patients prepare for their upcoming 4/20 holiday gatherings, RISE has published “Smoke It. Eat It. Drink It.” The cannabis e-cookbook, available to adults 21 and over, can be found on the company’s website and features 25 THC-infused dishes and beverages, like No-Bake Oatmeal Cookies, Hot Honey Pizza and Canna-Coffee. The book also features recipes from RISE Dispensary team members across the country like Christopher R.'s Albondigas de Cordero and Angi G.’s Dump Cake.

“It’s amazing to be able to share my homemade cannabis recipes with our RISE patients and customers in preparation for 4/20,” stated Angi G. from RISE Bloomfield in New Jersey. “The joy of cooking with cannabis has helped normalize the plant in my household and with my extended family and friends. Our recipes are a great way for readers to get inspired with festive cannabis-infused food and drink ideas for their guests during the 4/20 holiday season.”

In the week leading up to 4/20, RISE will offer a variety of special limited time deals for customers, including storewide and select product discounts of up to 40% off. Deals vary by market and include brands like RYTHM, Dogwalkers, Good Green, incredibles, Beboe and more.

On 4/20, RISE Dispensaries will also celebrate with the local community through in-store activations, including doorbuster deals, free swag, DJs, food, exclusive product drops like Queen Cola by RYTHM in Illinois and more. Select RISE locations will feature the sale of 4/20 holiday greeting cards to support cannabis-loving friends and family members.

Photo: Courtesy of Green Thumb Industries

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