Petalfast Teams Up With Cannabis Beverage Brand HighTide, Expanding Presence In Massachusetts

Petalfast, a route-through-market platform for the cannabis industry, announced its partnership with HighTide, a cannabis-infused, ready-to-drink mocktail brand, joining Petalfast’s growing brand portfolio in Massachusetts.

“Massachusetts, as well as much of the New England region, has developed a thriving and expansive cannabis market that continues to meet the needs of consumers,” stated Petalfast CEO Jason Vegotsky. “Within the growing THC-infused beverage market, HighTide takes a unique approach, not only offering consumers a tasty drink, but also encouraging them to be social in the moments that matter most. HighTide is a lifestyle brand in every sense of the phrase and we are excited to help them scale in Massachusetts.”

HighTide offers three cannabis beverages of 12 fluid ounces each, including Diablo Spicy Margarita, Classic Margarita and Watermelon Margarita. The Diablo Spicy Margarita has tropical flavors ranging from key lime and pineapple to jalapeno and agave with 5mg of THC. Similarly, the Watermelon Margarita is composed of watermelon, key lime and agave with 5mg of THC. HighTide’s Classic Margarita combines key lime, agave and a hint of rosemary with 5mg of THC.

HighTide is Petalfast’s second brand partnership in Massachusetts. Previously, Petalfast established a brand partnership with Freshly Baked, a social equity cannabis microbusiness. Additionally, Petalfast has aligned itself with Eagle Eyes Transport Solutions, LLC, a third-party cannabis transporter and logistics specialist for adult-use and medical cannabis – this partnership provides Petalfast’s brand portfolio with statewide compliant transportation and safeguarded distribution services.

Photo: Benzinga edit with photos by geralt, lindsayfox on Pixabay

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