Why Are People Consuming Cannabis? Data Reveals Interesting Angles

Jointly, the cannabis discovery company, released new data on why people are consuming cannabis – and what is actually working.

Based on data from nearly a half million unique cannabis experiences that consumers have documented on the Jointly platform, following are highlights on what's working, and for whom:

Here are the goals for which they consume:

Relax & refresh - 23%
Relieve everyday stress - 21%
Improve sleep - 11%
Ease everyday pain - 11
Energize & uplift - 10%
Enjoy social experiences - 8%
Focus - 5%
Create - 3%
Stimulate appetite - 3%
Enhance intimacy - 2%
Exercise - 1.6%
Recover from exercise - 1.4%

People that consume cannabis with intention and are mindful of the factors that can impact their experiences, report 50% better results than those who don't.

Cannabis is not like traditional western medicine. To achieve success with cannabis, this new data shows that a person's experience can vary by an average of 40-50%, depending on the goal, due to factors like setting, hydration, diet, and sleep.

Dose impacts the effectiveness of a cannabis experience by up to 58%.

Product choice impacts the effectiveness of a cannabis experience by up to 65%.

Cannabis drinks, edibles, and tinctures perform better overall than inhalable products across a wide range of goals: exercise recovery, relaxing and refreshing, improving sleep, enhancing social experiences, and relieving everyday stress.

Topicals perform best overall for easing everyday pain and exercise recovery compared to other product types.

Jointly's data also reveals that men and women are reporting varying results from their cannabis experiences.

Men report better results than women for 11 of the 12 goals: create, energize and uplift, exercise, focus, ease everyday pain, exercise recovery, relax and refresh, improve sleep, enhance social experiences, relieve everyday stress, and enhance appetite. Men and women reported similar results for enhancing intimacy.

Men use cannabis 4x more for exercise recovery, and 2x more for exercise.

Women use cannabis 2x more for creativity than men, and also use cannabis for sleep more often.

Photo by Thiago Patriota on Unsplash