C3 Industries, a multi-state vertically integrated cannabis company with headquarters in Ann Arbor, MI, announced the unveiling of a new mural project at its High Profile dispensary in Grant, Michigan. The mural project was created in partnership with Lions & Rabbits, a local non-profit organization creating prosperous opportunities for artists through partnerships, advocacy, professional development, and placemaking. Through Lions & Rabbits, High Profile, located at 262 S Maple St. in Grant, MI, commissioned local artist Elliot Chaltry to design and paint a mural on the store's outer wall, which is now complete in advance of 4/20. High Profile Grant will feature in-store promotions, events and brand activations in celebration of the "high" holiday.
The vibrant mural features two multi-colored lions roaming a starry, psychedelic flower bed. "The tigers represent a connection to the pride of the local community while living harmoniously with colorful plants that illustrate High Profile's roots within the Grant community," stated Chaltry. "I always try to include a full spectrum of colors when designing public art for LGBTQ+ visibility. The tigers feature violet to bring in elements of the High Profile brand, and the teal wavy lines in the background radiate the shop's high vibrations."
Ankur Rungta, CEO and co-founder of C3 Industries, stated: "We're proud to be an active supporter of various non-profit organizations in the markets in which we operate. Our relationship with Lions & Rabbits began during the early days of C3's retail expansion in Michigan, and we're proud to continue working together to support the state's artist community by creating more paid job opportunities and increased visibility. Michigan is known for being a leader in innovation and creativity and we're committed to using our presence there to provide a platform for local artists."
On the weekend of May 20th, 2023, the High Profile Grant location will be celebrating its three-year anniversary and will do an official unveiling of the mural in addition to anniversary events.
Photo by Tim Foster on Unsplash
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