Propel Your Cannabis Business Forward With These 5 Insights From The Benzinga Cannabis Capital Conference

The recent Benzinga Cannabis Capital Conference event, a prominent gathering for cannabis industry insiders, united leading executives and investors to share valuable strategies for success. Here are five key takeaways from the event that will help you stay ahead of the competition in the cannabis sector:

  1. Cashflow reigns supreme: Survey results from the event revealed that two-thirds of investors are primarily considering cashflow-positive, EBITDA-positive, or seed investments when evaluating cannabis businesses.

  2. The significance of partnerships: An impressive 70% of cannabis operators believe that forming B2B partnerships is crucial to achieving a cashflow-positive status, underlining the importance of strategic collaborations in the industry.

  3. Twitter's transformative impact: Fifteen cannabis brands have already harnessed the power of Twitter to expand their reach and strengthen their brand presence. This trend signals the need for cannabis companies to allocate more significant advertising and marketing budgets to secure a larger market share.

  4. The value of timing: Over 50% of investors who refrained from deploying capital in 2022 have plans to do so in 2023. To stay ahead of the curve and position your business for success, consider partnering with Benzinga.

  5. Unrivaled networking opportunities: Benzinga Miami facilitated over 3,000 meetings, providing a unique platform for B2B deal-making. Don't miss out on future networking events that can propel your business to new heights.

Capitalizing on these insights can help your cannabis business thrive in an increasingly competitive landscape. Partnering with Benzinga offers a range of advertising options, including sponsored content and ads, to help you effectively target and engage your desired audience.

Reach out to Benzinga today to learn more about their advertising opportunities and how they can contribute to achieving your business goals. Together, you can elevate your cannabis business to the next level.

Email us at bzcannabis@benzinga.com or pick a quick call time here.

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Curious about what’s next for the industry and how to leverage California’s unique market?

Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!

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