Canadian cannabis brand Ghost Drops has launched its all-new medical mail-order marijuana (MOM) portal on Thursday.
Why It Matters
The business model directly delivers premium cannabis to thousands of loyal customers across Canada. The recent acquisition of a licensed processing facility has allowed Ghost Drops to return to its roots and offer an elevated version of the same service that made the brand infamous.
The new medical portal allows consumers across the country to purchase Ghost Drops online with multiple forms of payment, including Apple Pay, credit cards and debit cards.
With the ability to ship nationally, the MOM platform will now give thousands of supporters in provinces such as Alberta and Quebec long-awaited access to Ghost Drops products.
The company said that its MOM is the first medical portal developed to showcase a single premium brand while drastically reducing medical consumers' friction with other providers.
"Launching this MOM platform is the perfect move for Ghost Drops," Ghost Drops CEO Gene Bernaudo said. "We built our brand and our cult following through MOM in the legacy market. MOM is part of our origin story. Now, having successfully transitioned to the legal market and having brought our legacy following with us, we're in a position to return to our mail order roots."
A Customer-Focused Brand
As a bonus, the MOM membership unlocks special member pricing on exclusive Ghost Drops products, free shipping and increased carry limits. Members will also be registered to earn GhostDots loyalty points, which was a fan favorite from the brand's legacy platform.
Travis "Organik" Fleetwood, the founder of Ghost Drops and King of the Dot, which he partially owns, told Beniznga's Javier Hasse recently that Ghost Drops is more than just a business.
"At the end of the day, Ghost Drops is just a couple of guys trying to put good cannabis in the people's hands across Canada," he said." This whole dream started with a couple of pounds, a cell phone, a website, and the willingness to take a risk."
Photo: Benzinga edit of images by Jeff W on Unsplash and Wikimedia Commons
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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