Mia Khalifa Joins Magic Mushrooms Company, Here's What She'll Be Doing

Canada-based mushrooms producer Red Light Holland Corp. TRUFF has launched a collaboration with former adult film performer and social media star Mia Khalifa.

The agreement comes less than a year after Red Light partnered Wiz Khalifa (no relation to Mia) to launch the MisterCap wellness line.

Mia, whose real name is Sarah Joe Chamoun, will lead the company's corporate social purpose strategy related to social justice, advocacy and responsible use of magic truffles and the creation of a female-focused mushroom brand for health and wellness.

Mia will also work with Red Light CEO Todd Shapiro on social media marketing for both  MisterCap and Wisdom Truffle, developing social purpose and community engagement initiatives and producing public educational content.

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Shapiro says Mia’s incorporation brings “a powerful female perspective” to Red Light’s products and brands. Her authenticity has greatly helped strengthen the company’s advisory team, he added.

Shapiro also praised Mia's "incredible knowledge and proven success around creation and branding of CPG, female empowerment, content creation and simply put — her magnetic energy, creative but business savvy brain and her genuine approach."

Mia says she continues to learn about “the many benefits of exotic and specialty mushrooms” and “the potential of positive change that magic mushrooms can contribute to.” 

That’s why, she added, she’s “ecstatic” to have the opportunity to share her thoughts, creativity and vision with a company she respects in a sector she sees growing “to the point where stigmas are ended and hopefully helping a mental health crisis.” 

Photo: Benzinga edit with photo by Shutterstock.

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Image: Shutterstock edited by Benzinga