On Saturday, April 22nd, customers in Nevada had the opportunity to shop for NBA legend Allen Iverson's line of cannabis products from Viola Brands, the leading premium Black-owned cannabis brand founded by former NBA player Al Harrington. The exclusive launch saw Viola's premium flower available at all local RISE locations, while the Iverson collection will be featured at both Health for Life Las Vegas and RISE Henderson.
To mark the occasion, Viola hosted a star-studded launch event on Saturday, which included appearances by Al Harrington, Allen Iverson, and their friends. Customers attending the event had the chance to meet the basketball stars and participate in various activities, such as autograph signings, swag giveaways, and more.
Two store locations participated in the launch event, with different schedules and activities planned for each venue. The first location is RISE Henderson, located at 4300 Sunset Rd, Henderson, NV 89014.
The second location, Health for Life, is situated at 200 E. Charleston, Las Vegas, NV 89104. In addition, attendees enjoyed a live DJ, a limited edition merch drop, and swag giveaways.
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