Exclusive: Cannabis Vape Leader PAX Launches Live Rosin Gummies, Diving Into Edibles Market

PAX, a globally recognized brand in the cannabis industry, has unveiled its first-ever premium, cannabis-infused edible product: the PAX Live Rosin Gummies. This innovative line leverages full spectrum, solventless live rosin, enriching the gummies with abundant cannabinoids for a balanced, full-flower experience.

Specially formulated without solvents, artificial flavors or colors, PAX's new gummy line retains a natural flavor profile, thanks to the infusion of real fruit. The gummies are set to debut in tantalizing varieties including Wild Strawberry, Heirloom Peach, and Summer Mango. Made to suit various dietary needs, these gummies are vegan and gluten-free.

Commenting on this noteworthy venture, Brian Witlin, vice president of product development at PAX, said, "We're really excited to build on the success of our award-winning PAX Live Rosin pods for Era, which has been met with an incredible consumer response, with the launch of our new line of Live Rosin Gummies. We’re focused on bringing products to market that directly meet the needs and evolving preferences of consumers, which in this case, means carefully selected real fruit ingredients and solventless, full-spectrum rosin that not only deliver high quality and purity but are a truly delicious experience.”

PAX is no stranger to innovation, having established itself as a market leader in the vaporization segment for over a decade. The launch of the Live Rosin Gummies is seen as a strategic expansion of its product portfolio, enabling the brand to cater to a broader demographic, specifically consumers interested in edible THC products. Each gummy is individually packaged, offering a controlled serving of 5mg THC, with 20 servings in each package.

The gummies' highly-anticipated launch is scheduled for June in Massachusetts, with plans for further roll-out in California, Colorado and New York within the year. PAX has ensured accessibility for potential consumers, with a starting price of $28 MSRP and a retailer locator available on the company's website.

To commemorate the launch, PAX has joined forces with the inclusive, women-owned business, Blackbird Doughnuts. Renowned in the local community and a favorite among celebrities, Blackbird Doughnuts will create custom doughnuts featuring fruit glazes to pair perfectly with PAX's new gummy flavors. Although these doughnuts will be devoid of cannabis, they are set to make their debut at upcoming preview events, selected future retail activations, and at the inaugural Flower Expo, a B2B cannabis trade show, in Greenfield, Massachusetts this June.

Celebrating this partnership, Brian Witlin stated, "It brings us immense joy to celebrate this launch alongside a cherished local establishment that shares our values of using high-quality, all-natural ingredients that bring delight to consumers.”

Likewise, Elena De Silva, managing director of The Gallows Group, home of Blackbird Doughnuts, expressed her excitement about the partnership, emphasizing the shared values between the two brands.

In the evolving cannabis market, PAX's expansion into edible products signals a crucial step in diversifying its offerings while maintaining a commitment to quality, natural ingredients, and consumer-centric innovation.