The Flaming Lips' Wayne Coyne Reveals New Adaptogenic Mushroom And Hemp Gummies Under Love Yer Brain Brand

Grammy Award-winning musician Wayne Coyne, renowned as the frontman of the iconic psychedelic rock band The Flaming Lips, has announced ambitious plans to introduce two new products to his Love Yer Brain lifestyle brand: Focus and Rest, adaptogenic mushroom and hemp-infused gummies.

This announcement comes in conjunction with the upcoming Psychedelic Science 2023 conference, a landmark event scheduled for June 22, 2023, in Denver, CO, which will see The Flaming Lips headlining a benefit concert to support the non-profit research organization Multidisciplinary Association for Psychedelic Studies (MAPS).

Love Yer Brain, a unique blend of Coyne's creativity and entrepreneurship, is expanding its offerings with these new products, supplementing its existing range of strain-specific live-resin THC gummies.

The Focus gummy, a blend of blood-orange flavor, 10mg hemp-derived THC, 10mg hemp-derived CBG and 200mg lion’s mane mushroom, has been crafted to help users boost focus and energy.

The Rest variant, a bold blackberry flavor, mixes 10mg hemp-derived THC, 10mg hemp-derived CBN, and 200mg reishi mushroom, aiming to offer a soothing experience. Notably, these offerings are the first Love Yer Brain edibles to be made available for online purchase nationwide, subject to state regulations.

Wayne Coyne shared his sentiments on the occasion, emphasizing his lifelong commitment to promoting the powerful influence of plant medicines and psychedelics on creativity, health and holistic healing. “Keeping perspective, being happy, being energetic, and being creative — that’s all tied to being healthy. The goal of Love Yer Brain has always been to share the power of plant medicines with as many people as possible,” he said. “Sharing the happiness, creativity and energy psychedelics offer throughout my life by way of music, to now launching Love Yer Brain’s new gummies at an event that supports the development of life-changing psychedelic medicines is a bit surreal. I’m ecstatic for people across almost every state to now be able to share this moment with me and experience the benefits of these powerful, plant-based tools.” 

Evan Eneman, CEO and co-founder of Love Yer Brain, lauded the incorporation of high-quality adaptogenic mushrooms and hemp as an enhancement of the beneficial properties in the newest gummies. He expressed confidence in these products' ability to deliver an elevated and inspired experience to consumers, while emphasizing the brand’s commitment to promoting the value of natural elements in a holistic manner.

The product launch aligns with The Flaming Lips' tour marking the 20th anniversary of their critically acclaimed and Grammy Award-winning album, Yoshimi Battles the Pink Robots. Consumers will be able to purchase the new gummies beginning June 22, 2023, on the Love Yer Brain website.