Planet 13 Unveils Immersive Cannabis Experience Crafted By Broadway's David Korins

Planet 13 Holdings Inc. PLTH PLNHF announced the return of Cannabition, a cannabis experience designed to cater to enthusiasts seeking an awe-inspiring and "Instagrammable" adventure.

“We can’t wait to have Cannabition open in our SuperStore with its fascinating interactive exhibits to continue to separate Planet 13 Las Vegas as a one-of-a-kind immersive entertainment experience for our customers,” said Planet 13 co-CEO Bob Groesbeck. “Along with this amazing Instagrammable experience, we are adding a first-of-its-kind consumption lounge adjacent to Cannabition with space for live entertainment.”

The new Cannabition will be integrated into Planet 13's SuperStore, enhancing the company's status as an immersive entertainment destination in Las Vegas.

See Also: Planet 13 Announces First Nevada State Consumption Lounge License

Cannabition, spanning 12,000 square feet, will be brought to life by David Korins, the renowned Creative Director behind the dazzling sets of Broadway hits like "Hamilton," "Dear Evan Hansen" and "Beetlejuice."

Korins recognized as one of AdWeek's 'Creative 100,' is thrilled to undertake this project. "I've had the incredible privilege of visually telling some of the most extraordinary stories in recent years, but none compare to the history, passion, tragedy, and triumph embodied by the cannabis story in America," he said.

With his creativity and expertise, he aims to create an educational and enthralling environment that showcases the captivating narrative surrounding cannabis.

See Also: EXCLUSIVE - Cannabition Welcomes Emmy Award Winning Creative Director David Korins For Its Planet 13 Project

Construction of Cannabition is projected to be completed in the first quarter of 2024.

Price action: Before the market closed, PLNHF shares were $0.5756, trading 0.76% down.

Read more: Planet 13 Announces Q4 And Full Year 2021 Financial Results

Image by Planet 13