A Beacon Of Innovative Journalism In The Spanish-Speaking World: Meet El Planteo

In the buzzing landscape of emerging industries, it takes a visionary to find a gap and fill it with aplomb. Javier Hasse, an award-winning cannabis journalist, proved to be just that when he noticed a void in the Spanish-speaking world's coverage of progressive sectors such as cannabis, psychedelics and renewable energy. With a profound understanding of these industries and a desire to provide relevant financial and cultural content, Hasse, Natalia Kesselman and Cythia Salarizadeh co-founded El Planteo, now the most-read cannabis and psychedelics news source in the Spanish-speaking world, boasting a staggering 500,000+ monthly readers on ElPlanteo.com, a reach of 60 million through its distribution partners, an impressive 200,000+ followers on social media, and more than 6 million social media impressions every month.

"A dearth of engaging and diverse content in these sectors was evident. Being an Argentine, I felt a certain responsibility to pioneer this space, catering to the young readership in Latin America and Spain," Hasse shared.

Casting a broad net, El Planteo covers everything from cannabis, hemp, CBD and psychedelics, to gender issues, ecology, investing, local culture, music and trends. It's not just about reporting, but also empowering readers with insights into building their businesses and making informed investment decisions. "It’s a hip-hop finance approach, using a language and style that resonates with the younger, entrepreneurial demographic," Hasse explains.

This endeavor comes at a pivotal time. According to Prohibition Partners, a leading cannabis market intelligence firm, the Latin American cannabis market is poised for rapid growth. Medical cannabis sales alone are projected to increase nearly ninefold, surging from $47 million in 2021 to over $400 million by 2026. The patient base is also expected to expand exponentially, from around 95,000 in 2021 to over 800,000 in 2026.

Moreover, recreational and CBD markets show promising growth. Uruguay, currently the only Latin American country allowing recreational marijuana sales, is witnessing a steady increase. Meanwhile, Colombia teeters on the edge of legalizing recreational use.

Since its inception in 2020, El Planteo has been making waves, offering a wealth of original and globally sourced content. Its reputation as a trusted media outlet is cemented by the myriad of international platforms republishing its articles, including High Times, Forbes Argentina, MSN and Yahoo.

But the real success of El Planteo stems from its dynamic and diverse team led by co-founder and CEO Javier Hasse. An established cannabis, hemp, CBD, and psychedelics-focused reporter, Hasse has written over 6,000 unique articles published across various mass media outlets, and his book, “Start Your Own Cannabis Business,” was a #1 Best-Seller on Amazon in 2018. His team of talented editors, writers, producers, and social media strategists share his vision, contributing to El Planteo's rising prominence.

Today, as the most-read cannabis news source in the Spanish-speaking world, El Planteo continues to light up the path for investors and entrepreneurs interested in the green industry and beyond. Its vibrant, innovative approach to journalism is reshaping the way the Spanish-speaking world engages with emerging industries, one article at a time.