Genetica, the Kansas City-based tech company behind Flora AI, entered into a strategic partnership with Weedpanion, a cannabis technology platform in Canada. The partnership launches Genetica's AI solution, Flora Match, on the Weedpanion platform, marking the solution's first appearance in the Canadian market.
The Flora Match platform, designed specifically for the cannabis and CBD industries, offers personalized product recommendations based on an analysis of over 650 million data points, including product components, customer lifestyle factors, and desired effects.
"We are excited to launch Flora Match on the Weedpanion platform, emphasizing our commitment to helping consumers while empowering brands with data-driven insights," stated Ben York, CEO of Genetica. "With Flora Match's debut on the Weedpanion platform, we're not only connecting consumers with cannabis products tailored to their preferences, but we're also stepping up to the challenge of bridging the data gap in Canada's cannabis industry. It's more than just a partnership - It's about shaping a smarter, more personalized, and data-informed future for the cannabis industry."
Due to regulatory restrictions, brands often can't access even basic consumer data in Canada. Genetica presents a solution to this problem through their Flora Match product combined with Weedpanion, which services many consumers across Canada.
"Weedpanion was born out of a need to bridge the gap between brands and consumers in the Canadian cannabis industry," stated Derrick Berney, CEO of Weedpanion. "Our partnership with Genetica allows us to take a step further in fulfilling this mission. Genetica's Flora AI is a game-changer, providing insights that can help brands understand who is buying their products, where, when, and why."
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Photo by Esteban López on Unsplash
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