Fawn River Cultivation Company And BioLumic Team Up 'To Redefine Cannabis Market Dynamics In Michigan'

Fawn River Cultivation Company and BioLumic entered into a new partnership to redefine cannabis cultivation in Michigan using BioLumic’s patented UV light technology, opening the door for new varieties to hit the consumer market by the end of 2023.

“The BioLumic technology will enable the creation of varieties with unique wellness benefits and extraordinary experiences,” stated John Babcock, CEO, Fawn River Cultivation Company. “Michigan consumers deserve more varieties with a greater value at every price point. In addition to curating best-in-class genetics to expand our product line, we look for innovative partners like BioLumic to help us meet the quickly changing market.”

Through this partnership, Fawn River will deploy BioLumic’s propagation-stage light recipes to regulate cannabinoids and terpenes profiles to develop a wider and more compelling range of consumer products and consumer wellness benefits.

“Fawn River is a vertically-integrated cannabis company with a state-of-the-art cultivation facility, experienced team and a true understanding of what the Michigan cannabis consumer values in its varieties,” stated Steve Sibulkin, CEO, BioLumic. “This partnership has the potential to redefine cannabis market dynamics in Michigan by ushering in a new era of products and product development.”

According to the company its UV Light Signal Recipe platform is based on the established science of photomorphogenesis – the ability to regulate the genetic expression of plants with light. It combines plant genetic insights, wide-ranging plant response data and a software and hardware platform that can deploy trillions of short-duration ‘light recipes.’ BioLumic’s Light Recipes are a targeted, programmed sequence of light spectrum exposure which activate positive growth responses in seeds and young plants.

“The proprietary nature of the BioLumic light treatment pairings ensures defensible gains in an industry marked by quick-changing demands,” added Babcock. “It also allows us to go beyond cultivating top strains alone to create ongoing advantages that not only sets Fawn River apart in the industry but continue to improve our offering to consumers at an unbelievable pace.”

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Photo: Benzinga edit with photo by Fawn River Cultivation Company