In an industry often stuck in time regarding cannabis use among athletes, the UFC emerges as an unexpected pacesetter. Contrasting with antiquated perspectives, the UFC’s progressive policies on cannabis set the stage for a fascinating alliance between UFC fighter Gilbert Urbina and Gelato Canna Co. – a partnership that seeks to reshape perceptions and underline the integral role cannabis can play in professional sports.
The dawning realization of cannabis' potential benefits has started to shift the narrative within professional sports circles. As numerous studies indicate, cannabis may play a key role in alleviating muscle soreness, mitigating stress, and promoting brain health, all critical concerns for the well-being of UFC fighters. The National Football League (NFL) and Major League Baseball (MLB) have begun to alter their cannabis policies, funding clinical trials and permitting personal use among players.
Cannabis companies are seizing this opportunity, entwining their trajectories with the UFC community. At the forefront of this integration is Gelato Canna Co., who teamed up with UFC fighter Gilbert Urbina in a bid to redefine cannabis use in professional sports and debunk the clichéd image of "couch-locked stoners."
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The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
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