Alcohol-Free Buzz? Weller's New THC Beverage Line Promises Just That

Weller, a company celebrated for its popular brand of CBD sparkling water, has entered into a collaboration with Erewhon Market. This partnership heralds the launch of its newest creation: a collection of Hemp-Derived THC Sparkling Water infused with functional ingredients. This innovative product line represents a major stride both for Weller and Erewhon, marking its inaugural foray into the THC domain.

John Simmons, co-founder of Weller, expressed enthusiasm about this pivotal launch, stating, "The emergence of low-potency, hemp-derived THC is a game changer for the Cannabis landscape. Since we are now selling into a traditional set of 21+ adult beverages, it’s never been more convenient to substitute alcohol with an alcohol-free beverage that has a similar buzz."

Weller's reputation as a CBD beverage leader, complemented by high store velocities in its category, instills confidence in this latest venture into the federally-legal Hemp THC category. The new line, each offering 5mg of THC per can—well below the federal legal limit of 0.3% THC—epitomizes quality and transparency. Weller goes the extra mile, allowing customers to scan a QR code printed on each can to verify the potency via third-party lab results.

Simmons sees vast potential for growth in this emerging sector, asserting, "We believe we can help pioneer this emerging category with products that taste amazing and are otherwise very similar to the experience of a hard seltzer or light beer that you can purchase at your liquor store or local grocery store."

Cannabis beverages offer a unique consumption experience compared to traditional forms like smoking, vaping, or gummies. The swift action and discreet consumption that these beverages offer make it easier for novices to modulate their THC intake.

Matt Oscamou, Weller's co-founder, emphasized the company's commitment to consistency and reliability, stating, "The water-soluble technology we utilize allows for fast-acting, rapid onset of THC to make sure you get a consistent experience."

The Functional THC Drinks are customized for particular occasions based on the desired effect, with each product boasting an all-natural formula devoid of preservatives. The flavors include the invigorating Raspberry Lime REVV with 5mg of THC and 40mg of Green Tea Caffeine, Tropical Peach RESET featuring 5mg of THC and 100mg of L-Theanine, and relaxing Wild Blackberry RELAX with 5mg of THC and 82mg of Magnesium.

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