Beard Bros Pharms, a legacy cannabis brand founded by Bill and Jeff Levers, has partnered with Ideal Craft Cannabis to bring their full-spectrum Rick Simpson Oil (RSO) to Massachusetts. This is the first time Beard Bros Pharms products will be available beyond California and the beginning of a multi-state expansion plan.
RSO is available in both high-THC and high-CBD formulations, it can be ingested directly or infused into edibles or topical remedies.
This initial expansion marks the start of significant growth plans for Beard Bros, with talks underway for multiple Midwest and East Coast states.
"It has always been our plan to offer Beard Bros' cannabis nationally. The first step to becoming a multi-state brand is launching our RSO product in Massachusetts via partnership with Ideal," stated Bill.
Ideal Craft Cannabis is a vertically-integrated operation run from its flagship retail location in Uxbridge, MA.
"We have found a fantastic partner with Ideal," stated Jeff. "They recognize our impeccable reputation for delivering superior products to the California market beyond flower, vapes, and pre-rolls, and were keen in adding premium ingestible cannabis products to the Massachusetts market."
Ideal has future plans for additional cultivation and retail locations throughout the state, and Beard Bros will be an integral part of the journey.
"Ideal is honored to be the exclusive Beard Bros Pharms distributor and carry their products in our dispensary," stated Nick Saba, CEO of Ideal Craft Cannabis. "Bill and Jeff's historic and ongoing commitment to the cannabis industry is legendary. The opportunity to partner with them and carry their RSO offerings is a great addition to our high-quality, premium products already available in Massachusetts."
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