Elon Musk Is Getting A Charge Out Of Cheech And Chong's Hilarious Cannabis Ads On Twitter/X

Cheech and Chong's ads for their cannabis gummies have been all over Twitter, in case you haven't noticed. They are so prevalent that they’ve become a punchline for fans, critics and even Twitter and Tesla TSLA CEO Elon Musk.

Musk recently tweeted a laugh-crying emoji of a meme claiming Cheech and Chong's weed ads are holding up Twitter’s ad revenue.

They're Doing Their Share

Cheech & Chong's Global Holding, the parent company of the gummies, has been forking over between $250,000 and $500,000 a month on Twitter ads since earlier this year. Other companies that spend more than $500,000 a month on Twitter ads as of June, according to Sensor Tower, include Chevron (NYSE: CVX), Apple AAPL and  Amazon.com AMZN, noted the Wall St. Journal. 

Industry experts are opining on why Cheech and Chong are blasting their gummies ads on Twitter. 

Some point to ad revenue at Twitter, now called X, which has been declining in recent months for reasons we’re all fully, or at least partially aware of such as concerns about content moderation and Musk's at times controversial tweets from nuking Mars to selling off all his possessions. As a result, there is apparently less competition for ad space on Twitter, which means that Cheech & Chong's Global can afford to spend more money on ads.

First Social Media Site To Welcome Weed

Probably the most important consideration is that Twitter became the first social media platform to allow cannabis advertising. So Cheech & Chong's Global is wisely trying to capitalize on this new and growing market.

Cannabis brands, after all, have increased their U.S. ad spending with Twitter by more than 200% month-over-month, on average, through June, according to Sensor Tower.  

Twitter At The Recent Benzinga Cannabis Capital Conference  

Alexa Alianiello, Twitter’s head of cannabis partnerships attended the Benzinga Cannabis Capital Conference in Miami Beach this past April where she told the crowd and assured the entire cannabis industry that "Twitter has your back. We're a part of this community. We're with you on this journey." 

Similar amazing guests, by the way, will be at the upcoming Benzinga Cannabis Capital Conference in Chicago on Sept 27-28. You really should come by and meet them.

Another reason why Cheech and Chong are all over Twitter/X is that their brand is well-known and respected and their fans are interested in their gummies, so why not spread the word?

Furthermore, Cheech and Chong fans, including Baby Boomers who loved their stoner comedy “Up In Smoke” and happen to be the fastest-growing group of cannabis users in the U.S., have a huge soft spot for the duo and don't mind seeing their smiling faces on Twitter.

“What you gotta do is get their attention, and once you got their attention, now you can give them some information that is going to astound them somehow, make them laugh or something,” Tommy Chong, 85, said in a recent WSJ interview. “Whatever we are doing, it works.” 

It seems to be working. From where many of us sit, Cheech and Chong have our attention.