AgriCann Approved For Direct Delivery Of Cannabis In British Columbia

AgriCann Solutions Corp., announced approval of its application to register Newline Ventures Inc. under the BC Liquor Distribution Branch's ("LDB") Direct Delivery Program ("DDP"). Newline is engaged under a definitive share exchange agreement to become a wholly owned subsidiary of AgriCann, expected to close on or before October 12, 2023.

Under the DDP, BC consumers are getting closer to how the cannabis market worked prior to legalization, basically a farm-to-table system. Rather than sending products to the LDB's central warehouse in the Lower Mainland, the LDB allows producers to register and list products for sale through the direct to retailer program. Retailers can then select products from that list and contact the producer directly to arrange delivery.

Bobby Athwal, AgriCann's COO stated: "One of the big advantages of the DDP is that it allows a fresher product onto shelves, and more closely resembles the supply chain for cannabis growers and sellers prior to legalization. You know exactly who's brought your product in, and maintaining a personal relationship with retailers allows us to provide a superior level of customer service. In many cases with the LDB, we don't even know which retailers are carrying our product. Under this new model, we can get an order to a retailer in under 48 hours. Going through the LDB, that can be two or three weeks, and it may sit on a shelf for 90 days, so it's just not as fresh of a product."

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