Lifeist's CannMart Moves To Direct-To-Retailer Cannabis Distribution In Saskatchewan

Lifeist Wellness Inc. LFSWF LFST M highlighted the continued strength of CannMart Inc.’s in-house cannabis concentrate brand Roilty, the expansion of Rilaxe Cannabis in multiple provinces across Canada, and the strategic move to direct-to-retailer distribution in the province of Saskatchewan.

"As we navigate the competitive landscape of the cannabis industry, I am pleased to highlight the recent progress of CannMart including the continued growth of our in-house brand Roilty and Rilaxe product lines,” stated Daniel Stern, CEO of CannMart. “Roilty's growth in the cannabis concentrate market underscores our commitment to delivering exceptional products that resonate with consumers. The strategic expansion of Rilaxe from dried fruit edibles to include soft-chews and pre-roll blunts demonstrates our dedication to innovation and addressing diverse consumer preferences.”

Roilty’s started with a dozen products in June 2022 and grew to over 35 SKUs by Q3 2023. A large portion of SKU expansion has been through the Ontario Cannabis Store with multi-pack offerings in the province's flow-through model selling well above the key performance indicators set by the province.

Rilaxe has also experienced substantial growth and development, with expanded offerings tailored to each province's customer demand and needs. These product enhancements and expansions have been influenced by real-time feedback from provincial boards, retailers, and end-use consumers. Most notably, the addition of Rilaxe Berri Blunts (3 x 0.7G), have sold over 13,000 units since the product launched in January 2023. Additional success has come from the launch of sour-soft chews: Rilaxe Sour Cherry 1:1 and Rilaxe Sour Peach 1:1 gummies, which launched in June 2023 and sold through the initial inventory within the first 2 weeks.

CannMart has expanded its efforts in Saskatchewan, moving to a direct-to-retailer model creating sales opportunities to leverage a full portfolio of concentrates, infused pre-rolls and edibles. Owning and managing retailer relationships, which allows for more control over product launches, lifecycle management, and inventory controls, create more nimble pricing and distribution for enhanced customer experience.

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Photo by Esteban López on Unsplash

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