Cannabis Edibles' Role In Wellness: 'People Are Using It As A Ritual', Says Grön CEO

On the stage of the Benzinga Cannabis Capital Conference in Miami, Christine Smith, the founder & CEO of Grön (pronounced groon), declared: “Yes, some people are just taking this because they want to have a good time.”

But there's more to the story. The heart of her message wasn’t about those seeking fleeting pleasure. It was about a transformative shift in how individuals view and incorporate cannabis-based edible products into their lives.

Want to know more? Smith is set to participate as a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago on September 27-28.

Related Content: EXCLUSIVE: What It Takes To Build A Successful Cannabis Edibles Brand, A Discussion With Industry Leaders

Smith continued, "But generally, people that are using edible products are using it on a daily weekly as part of a ritual with their wellness routine." It's clear these products are not just trendy novelties but intertwined with the fabric of a new-age wellness philosophy with a growing population of people who view cannabis for more than just recreational pursuits.

Smith's insights further drilled down into the specifics of this market. The licensed architect-turned-confectioner spoke of a discerning consumer, one keenly aware of the ingredients they’re consuming. "Being able to provide really targeted products whether that’s through cannabinoids or... minors and sleep and stay asleep and focus and the Rosin products, the input people care about."

Related Content: If You Like Chocolate, You'll Love Grön: Cannabis Edibles Made By An Architect-Turned-Confectioner

Cannabis & Transparency: What Consumers Crave

It isn’t just about the products. It’s about the honesty and integrity of brands in this burgeoning industry. "And I think more and more that we’re able to be transparent with that,” Smith reflected, “It’s like the leaning towards the organic and you know people are really interested." It was clear to anyone listening: cannabis products are not just growing in popularity, they're maturing in substance and transparency.

There was a palpable nod to the broader trends sweeping across industries worldwide. "I see the industry trending the same way you see other industries trending with more transparency and more honesty and where the products are." As with food, cosmetics, and other consumables, people are demanding to know more about what they’re putting into their bodies. They want brands to be clear, direct, and above all, honest.

It's important to note that in 2021, Grön entered into a licensing and manufacturing agreement with Canadian edibles producer Indiva Limited NDVAF to bring its products to Canada.

Yet, for Kristi Palmer, co-founder of Kiva Confections, the journey for cannabis products doesn’t stop at transparency. Palmer expressed hope for the future, a vision where "we see more like clinical studies or like data that actually shows that these types of cannabinoids are working and are delivering their desired effect."

Related Content: EXCLUSIVE: Kiva To Give Away Over 70K Edibles To California MMJ Patients Via New Donation Program

If you found yourself fascinated by the revelations Christine Smith shared, brace yourself. The Benzinga Cannabis Capital Conference is making its grand return, this time to Chicago on September 27 and 28. All information is available on bzcannabis.com

“People use edibles as part of their wellness routine, seeking transparency & honesty in products. It's like the organic movement in food,” says Christine Smith of @eatgron at the @Benzinga #Cannabis Conference.
Join us in Chicago, Sept 27-28 - https://t.co/CxznNV6BRx pic.twitter.com/fzHDnKyni8

— Javier Hasse (@JavierHasse) August 25, 2023