Boston Beer Exec Wants To Turn Time-Tested Liquor Logic Into Cannabis Retail Gold

"Everything about moving liquid is an industry that has been working pretty well since the prohibition of alcohol ended," opened Paul Weaver, director, and head of cannabis at the Boston Beer Company Inc. SAM, as he stood under the dazzling lights of the Benzinga Cannabis Capital Conference in Miami.

Paul's opening resonated with the crowd, setting the tone for what would become an insightful dialogue. His statement was not only a nod to the beverage industry's illustrious past but also a prelude to the potential future of the cannabis industry, drawing parallels that seemed both familiar and revolutionary.

Want to know more? Weaver will be participating as a featured speaker at the upcoming Benzinga Cannabis Capital Conference in Chicago on September 27-28.

Related Content: As Cannabis Consumption Surges While Alcohol Falls, This Expert Sees A $100B Market Opportunity For Weed

Unveiling the Convergence of Alcohol and Cannabis in Miami, Next Stop: Chicago

"I think that’s the dream scenario," he said, weaving the audience into the fabric of his vision. "It’s being able to leverage the existing infrastructure of how you move liquid and finding a retail ecosystem that gets the right consumers at the right place and kind of is a seamless consumer experience. It makes perfect sense."

It was clear that for Weaver, this wasn't merely about juxtaposing two industries. It was a call to action, a vision where the intricacies of logistics, the legacy of a bygone era and the potential of today converge.

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Miami's tropical ambiance and the grandeur of the Benzinga Cannabis Capital Conference provided the perfect backdrop for such a dialogue. Attendees, hanging onto every word, couldn't help but be wrapped in the tapestry Paul Weaver was weaving, seeing through his eyes a world where the dynamics of alcohol and cannabis coalesce in harmony.

Yet, the spotlight wasn't solely reserved for Miami. The Benzinga Cannabis Capital Conference promises another rendezvous, this time set against the Windy City's skyline. Chicago awaits, and with it, the hope for more revelations and insights.

As the evening ended and attendees left the venue, they carried with them the essence of the conversation — an imprint of a dialogue that was more than just words. It was a testament to the power of a vision.

Related Content: Cannabis Increasingly Used As Substitute For Alcohol, Especially Among Gen Z

For those eager to immerse themselves further into the reservoir of knowledge that the Benzinga Cannabis Capital Conference offers, the event makes its grand return to Chicago on September 27 and 28. All information is available on bzcannabis.com

"Everything about moving liquid has worked since alcohol prohibition ended. The dream? Leveraging this age-old infrastructure to find the perfect #cannabis retail ecosystem for seamless consumer experiences."@SamuelAdamsBeer's Paul Weaver at the @Benzinga Conference $SAM
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— Javier Hasse (@JavierHasse) August 30, 2023

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