The cannabis market is rapidly diversifying with infused beverages and gummies taking center stage.
As innovative products cater to both wellness and recreation, the blending of flavor, technology and holistic health stands out.
Elevate your cannabis brand by joining us at the upcoming Benzinga Cannabis Capital Conference in Chicago, September 27-28. Dive into the future of cannabis consumption.
Cannabis Beverages Surge: The Future of Holistic Wellness?
- In a pivot from traditional alcoholic beverages, Houston’s 'House of Ho' star Washington Ho and Tony Buzbee collaborated to present HoBuzz.
This non-alcoholic seltzer, infused with Delta-8 THC, is the brainchild of the 8th Wonder Brewery and Bayou City Hemp Co. With the initiative of providing an alcohol-free experience, HoBuzz launched with two flavors: 'The Washington', a low-calorie black cherry variant and 'The Patriot', a calorie-free hibiscus infusion. Ho's inspiration stems from Buzbee's "personal battle with alcohol addiction,” and now seeking to offer a "fun, sober alternative."
Photo credit Christina Griffin
- Leading the wave of innovation in the cannabis drink mixes is Brelixi.
This holistic wellness brand has combined cutting-edge nano cannabis technology with health-centric ingredients, promising users rapid effects within 5-10 minutes. Brelixi's drink mixes, conceptualized by food scientist Breanna Neff, are available in Elderberry and Hibiscus Lemonade (30 mg CBD) and Yuzu Turmeric Lemonade (20 mg THC) flavors. Unique to Brelixi is the option to “customize both dosage and flavor, catering to individual preferences.”
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- On the horizon is an innovative product from Trait Biosciences: Trait Distilled.
This game-changing water-soluble cannabinoid (CBD) ingredient is touted as a breakthrough in the market. Mike Tabor from Trait laid out the product’s virtues, stating that it is developed through a "specialized fermentation process that binds cannabinoids to sugar," creating a powder that's water-soluble. Compared to other CBD ingredients, Trait Distilled boasts "improved solubility, solution clarity, and enhanced stability." Sales are set to commence in November, with the delivery pipeline marked for 2024.
- Curaleaf Holdings, Inc. CURLF has also introduced Zero Proof Squeeze, a THC beverage enhancer.
Catering to the adult audience under 35, which is witnessing a decline in alcohol consumption, this THC-enhanced offering claims a rapid onset of effects within 15-30 minutes, owing to its use of nanoemulsion technology. Designed for on-the-go users, it comes with a dispenser that delivers a specific dose of 2.5mg THC and is available in four distinct flavors.
Curaleaf CEO Boris Jordan will return by popular demand as a keynote speaker at the upcoming Benzinga Cannabis Capital Conference on September 27-28 in Chicago.
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Rising Players in the Cannabis Gummy Market Target Booming Sleep Aid Segment
- In the gummy market, PME by Design, Inc. has rolled out the WendyJane HHC Gummies.
Aimed at adults aged 35-65, these hemp-derived hexahydrocannabinol (HHC) products promise relief from anxiety, sleep disturbances, and pain. Its formula is available in Soothing Relief 10mg HHC Gummies ($19.99 for a 10-pack) and Ultra Relief 25mg HHC Gummies ($49.99 for a 10-pack). PME co-founder Mark Jolley underscored its natural benefits and efficacy as an alternative to conventional sleep aids. It
- Lastly, CV Sciences, Inc. CVSI recently made its foray into the sleep aid market with the +PlusCBD Reserve Collection Sleep Gummies.
Described as a natural approach to sleep, these gummies are flavored with natural blackberry and sweetened with organic cane sugar. They combine 25mg of CBD, 2.5mg of THC, 5mg of CBN and 3mg of melatonin, which are addressing the sleep aid market that's anticipated to skyrocket to $125 billion by 2030. The company also introduced the Daily Balance THC Free Softgels at a “100mg dose for those seeking CBD's wellness benefits without THC effects.”
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As these products hit the market, it’s clear that the future of cannabis-infused beverages and edibles is brimming with innovation, flavor and holistic wellness. Whether for sleep, relaxation or simply a fun time without alcohol, there's something for everyone in this expanding space.
Want to hear more? Consider joining us at the Benzinga Cannabis Capital Conference in Chicago this Sept 27-28. All information is available at bzcannabis.com
Photo: Courtesy Of Amit Lahav on Unsplash
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