Get The Inside Scoop On Weed: Canadian Cannabis Retailer Launches Cabanalytics Consumer Insights

High Tide Inc. HITI HITI 2LYA announced on Thursday the launch of Cabanalytics Consumer Insights, a consumer-facing magazine-style digital publication which is an extension of the Cabanalytics business data and insights platform.

Starting Thursday and continuing monthly, over 1.1 million ELITE and Cabana Club members will receive free insights into all things cannabis, from the best-selling flower, edibles, vapes and concentrates to consumption accessories and cannabinoid products hitting the market.

In the coming months, the Canadian cannabis retailer plans to extend CCI to its global customer database exceeding 4.6 million, including 3 million customers in the US.

Raj Grover, president and CEO of High Tide said, "innovation is a key part of High Tide's DNA."

In 2021, the company transitioned all of its cannabis retail stores to an innovative cannabis discount club concept that offers benefits and lower prices for its Cabana Club loyalty members.

See Also: High Tide CEO Foresees Profit Spike, Illegal Seizures In Canada Rise More Than 900%, Press Freedom Stifled In Nigeria

A year later, High Tide launched Cabana Elite, an optional paid membership upgrade for Cabana Club members.

Grover spoke at this year's Benzinga event in Miami about cannabis and the future of retail. Benzinga Cannabis Capital Conference returns to Chicago on September 27-28.

The move "helps us further solidify the loyalty loop and relationships with our customers, product innovators, brand manufacturers and licensed producers," Grover continued.

He also shed light on what's next for the Canadian company.

"We expect over time to be able to generate high-margin ad revenue from brands and product manufacturers across the cannabis value chain for advertising opportunities to reach our captive, targeted and extremely relevant base of over 1.1 million members and growing," Grover explained.

Related News

• High Tide To Open Canna Cabana Location In St. Thomas, Ontario
• Cannabis Retailer High Tide Achieves Record Revenue, EBITDA For Second Consecutive Quarter

HITI Price Action

High Tide’s shares traded 2.9412% higher at $1.925 per share at the time of writing on Thursday morning.

The Benzinga Cannabis Capital Conference, the place where deals get done, is returning to Chicago this Sept 27-28 for its 17th edition. Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding.

Photo: Courtesy of Tim Foster on Unsplash