Cheech And Chong Bring Weed To New Mexico Via Local Brand Partnership

In a significant development within New Mexico's cannabis industry, Cheech and Chong's Cannabis Co. an industry leader in the state, Dreamz Dispensary joined forces to create a collaborative venture.

"Our partnership with Dreamz is all about making folks' lives better through cannabis. New Mexico deserves the best, and that's what we're here to offer," said Tommy Chong. 

Cheech Marin echoed this sentiment, emphasizing the importance of embracing local culture.

Legendary Brand Meets Local Expertise

Cheech and Chong have built a legendary brand associated with the cannabis culture, marked by a commitment to high-quality products.

"While some celebrity brands just stick their label on products and call it a day, we're all about true partnerships," said Brooke Mangum, CMO of Cheech and Chong's Cannabis Co. "Our goal is simple: empower outstanding cultivators and retailers with the digital and social credibility they need to stand out against competitors and succeed."

Dreamz Dispensary, on the other hand, is deeply rooted in New Mexico and known for its top-tier cannabis products and customer-centric approach, reported High Times.  

"We consider it both an honor and a privilege to represent the most iconic name in cannabis culture. Our Dreamz team is absolutely thrilled to introduce the Cheech and Chong brand in New Mexico," said John Fisher, CEO of Dreamz Dispensary.

Cheech and Chong's Recent Developments

In addition to its collaboration with Dreamz Dispensary, Cheech and Chong's Cannabis Co. is poised to broaden access to quality products through a recent strategic partnership with Southern Sky Brands, a leading provider of medical cannabis products based in Mississippi.

Cannabis Market in New Mexico

As of August 2023, New Mexico's cannabis market is booming.

• Medical cannabis sales reached $13.5 million generated from 267,207 transactions, while adult-use cannabis sales totaled $35.4 million from 828,715 transactions.
• The combined revenue from both segments amounted to $48,233,057.38, underscoring the economic significance of the cannabis industry in the state.
• As New Mexico rides the wave of cannabis revenue, the Benzinga Cannabis Capital Conference in Chicago mirrors the state's innovative and open approach to the burgeoning industry. Mark your calendar for September 27-28. All information is available on bzcannabis.com

Image by Cheech and Chong x Dreamz Dispensary