Aurora Cannabis Launches New Brand At Toronto Hall of Flowers, This Is What Innovation Looks Like

Aurora Cannabis ACB ACB is launching a new brand for the Canadian cannabis market. It's called TASTY'S and is celebrating its arrival on Tuesday in Toronto at the Hall of Flowers. 

TASTY'S joins Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael '71 and Daily Special.

Addressing the increasing importance of the pre-roll category, now ranked second behind the flower category and expected to deliver further growth, TASTY'S will launch in two primary formats – vapes and infused pre-rolls.

"We leaned into valuable consumer insights and recent market performance to develop TASTY'S, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about," Geoff Hoover, senior vice president of consumer at Aurora, said. "This is what great innovation looks like at Aurora."

TASTY'S 50% THC-infused pre-rolls are packed with whole-milled flower infused with concentrate inputs and enhanced with botanical terpenes in a 3 x 0.5g pack.

The 510 vapes offer up to 1,000mg of THC and huge flavor enhanced by botanical terpenes contained in a deluxe 1.2g cartridge.

TASTY'S infused pre-rolls and vapes will be available at cannabis retailers across Canada starting in September.

Meanwhile, Aurora is only one of many companies in the space that are leading innovation and progress in the industry.

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ACB Price Action

Aurora's shares traded 5.46% higher at $0.9101 per share during the pre-market session on Tuesday morning.

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Photo: Courtesy of Wesley Gibbs on Unsplash