Aurora Cannabis ACB ACB is launching a new brand for the Canadian cannabis market. It's called TASTY'S and is celebrating its arrival on Tuesday in Toronto at the Hall of Flowers.
TASTY'S joins Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael '71 and Daily Special.
Addressing the increasing importance of the pre-roll category, now ranked second behind the flower category and expected to deliver further growth, TASTY'S will launch in two primary formats – vapes and infused pre-rolls.
"We leaned into valuable consumer insights and recent market performance to develop TASTY'S, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about," Geoff Hoover, senior vice president of consumer at Aurora, said. "This is what great innovation looks like at Aurora."
TASTY'S 50% THC-infused pre-rolls are packed with whole-milled flower infused with concentrate inputs and enhanced with botanical terpenes in a 3 x 0.5g pack.
The 510 vapes offer up to 1,000mg of THC and huge flavor enhanced by botanical terpenes contained in a deluxe 1.2g cartridge.
TASTY'S infused pre-rolls and vapes will be available at cannabis retailers across Canada starting in September.
Meanwhile, Aurora is only one of many companies in the space that are leading innovation and progress in the industry.
Seize the opportunity to be at the forefront of the industry – buckle up for an adventure into the realm of cannabis innovation.
Secure your spot at the Benzinga Cannabis Capital Conference in Chicago this Sept 27-28.
Get your tickets today before prices rise, and position yourself at the heart of cannabis investment, retail, culture, and branding.
ACB Price Action
Aurora's shares traded 5.46% higher at $0.9101 per share during the pre-market session on Tuesday morning.
Related News
- Aurora Cannabis Takes Bold Step Towards Financial Recovery
- Explore Aurora's Pre-Rolls, Aphrodisiac Cannabis Elixirs, Vet-Owned Beverages & More Trendy Cannabis Products
Photo: Courtesy of Wesley Gibbs on Unsplash
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving – don’t get left behind!
Curious about what’s next for the industry and how to leverage California’s unique market?
Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!
Get your tickets now to secure your spot and avoid last-minute price hikes.