Boost Your Cannabis Business: Product Data Management & Market Intelligence Solution Platform

Hoodie Analytics, a U.S.-based cannabis data and technology firm, introduced a groundbreaking cannabis insights and product data management platform.

This platform includes dispensary analytics, product velocity metrics, store-level segmentation and wholesale systems integration, marking the first time these Consumer Packaged Goods (CPG) analytics capabilities are available to the cannabis industry.

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Empowering Dispensaries with Granular Insights

Hoodie's platform offers granularity, enabling dispensaries to strategically stock and market products based on specific customer demographics. 

"Only Hoodie provides brands and operators tools to understand sales and velocity movements all the way down to an individual dispensary level," says Wes Shepherd, CEO and chairman of Hoodie.

"High-level market data has been available in a limited number of states for some time now. However, we felt it was imperative to introduce CPG analytics capabilities to the industry as it evolves. By doing so, our clients can access much more granular data that allows them to understand how their brands fit and perform within specific types of dispensaries, cities, or key customer segments."

Empowering Cannabis Businesses With Data-Driven Strategies

Hoodie's platform covers all state markets and Canada, regardless of whether they are Hoodie customers or not, ensuring widespread access to valuable data insights.

Hoodie's commitment to aiding cannabis businesses extends to around-the-clock online knowledge management, robust customer support, return on investment (ROI) measurement tools and market-specific data points. With access to data from over 10,000 stores and nearly 10 million monthly customer store visits, operators can optimize their services to cater to medical patients and adult-use consumers.

The platform's data-driven approach allows dispensaries to tailor product offerings to specific consumer demographics, enabling more precise inventory management and pricing strategies.

Interested to know more about the latest innovations in the cannabis sector? Consider joining us at the 17th edition of the Benzinga Cannabis Capital Conference this week in Chicago on Sept 27-28. Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding.

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Image by Markus Spiske On Unsplash