Christine Smith, Founder and CEO of Grön, was a panelist on “Expansion Through Licensing: How Do You Ensure Consistency For The Consumer?” at Benzinga’s Cannabis Conference. 2023 was coined the year of the brand in the cannabis industry, but historically, brands have had a harder time in cannabis because of the unique cannabis-related challenges of scalability.
Smith shared a clever analogy: “Brands are like children. They are easy and fun to make, but they’re hard to grow into mature adults.” She added that in many ways you have to constantly evolve the brand and embrace the changes within the industry while bringing the consumer along with you.
Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here.
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