Christine Smith, Founder and CEO of Grön, was a panelist on “Expansion Through Licensing: How Do You Ensure Consistency For The Consumer?” at Benzinga’s Cannabis Conference. 2023 was coined the year of the brand in the cannabis industry, but historically, brands have had a harder time in cannabis because of the unique cannabis-related challenges of scalability.
Smith shared a clever analogy: “Brands are like children. They are easy and fun to make, but they’re hard to grow into mature adults.” She added that in many ways you have to constantly evolve the brand and embrace the changes within the industry while bringing the consumer along with you.
Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!