TikTok And Spotify Sensation Phix Teams Up With Gelato Canna Co. In Brand Partnership

Gelato Canna Co., a fast-growing cannabis brand in California and Michigan, recently unveiled a yearlong brand partnership with the Texas-based rapper Phix.

According to a press release, Phix garnered significant attention and popularity after his participation in the Deer Alcohol Challenge alongside Dax Shepard, amassing an impressive 1.9 million TikTok followers and nearly 1 million monthly Spotify Inc. SPOT listeners.

Gelato aims to align itself with Phix's success as a music artist, reaching mainstream listeners who share a similar demographic with Gelato's customer base.

See Also: EXCLUSIVE: How To Retail Cannabis, Meet California Brand 'Gelato' With A Down-To-Earth Approach For Organic Growth

About The Partnership

• This partnership will encompass various collaborative ventures, including product collaborations, music video appearances, a sponsored concert and dedicated social media engagements.
• Phix is the first rapper to join forces with Gelato as an official brand spokesperson.

"I was a huge fan of Gelato before performing for After Dark. Being able to not only form a friendship with George and Cody but to collaborate with them to share my music and spread the word about Gelato to my audience is a dream come true," Phix said.

George Sadler, co-founder of Gelato, expressed confidence in the partnership. "I think Phix is the perfect spokesperson for our brand. He's a true fan of what we do and stands for as a brand. This partnership is only the beginning of what we have planned. Having Phix as part of the Gelato family showcases our commitment to the brand's ethos of fun, welcoming, attainable cannabis products for all."

In addition to their musical and promotional collaborations, Gelato and Phix are working together to create a limited-edition clothing line.

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Image by mg magazine