How One Cannabis And CBD Co. Got $513K In New Revenue In 9 Months: The Strategy Every Brand Should Know

In the face of stringent advertising restrictions on CBD, cannabis and alcohol brands, Growth Skills, a NYC-based growth marketing consultancy, has pioneered a media strategy that netted one of its brands more than a half-million dollars in revenue in less than a year.

While many CBD and cannabis brands grapple with limitations on paid advertising platforms like Google, Instagram and Facebook, Growth Skills saw an untapped potential. Recognizing the hurdles these industries face, the agency embarked on a mission to devise a groundbreaking solution.

Its brainchild? A specialized publishing platform dubbed FlavorFix.com, a platform tailored to bridge the gap between brands and cannabis, CBD and alcohol consumers. Growth Skills employed the combined capabilities of Semrush SEMR and their bespoke SEO and content marketing methodology. This dual-pronged approach empowered them to craft, optimize and position articles in a way that made them discoverable organically on Google.

The content was diverse, ranging from delectable edible recipes and enlightening industry interviews to entertaining cocktail guides and informative strain profiles. Furthermore, practical dosage calculators became invaluable tools for their audience. A strategic shift to email marketing facilitated the conversion of this traffic into a robust database of cannabis, CBD and alcohol consumers.

Upon delving into market research, the agency discovered that while major players like Leafly, High Times, Vine Pair and Liquor.com dominated individual segments, none catered to the combined cannabis, CBD and alcohol market. This knowledge, backed by an MMI-Simmons study and tangible real-life evidence, highlighted a significant gap in the market.

Using Semrush's in-depth tools, Growth Skills analyzed the competitive landscape, focusing on metrics like keyword rankings, domain authority and organic traffic trends. These insights allowed the company to identify content opportunities, leading to the creation of unique content that often outperformed competitors.

For lead generation, articles were bundled into downloadable e-books in exchange for visitors' details, culminating in exponential email list growth. Additionally, interactive content, like CBD and THC dosage calculators further expanded their user base.

By the end of the year, Growth Skills' innovative approach yielded impressive results. Notably:

• More than $2 million in new business sales leads
• $513,000 in tangible revenue
• A whopping 75+ million Google Search Impressions
• Over 73,000 unique monthly visitors
• An email subscriber base exceeding 9,000, with an average of 200 new sign-ups weekly.

Stay tuned for more SEO and marketing tips for cannabis and CBD brands.