Snoop Dogg And Martha Stewart Launch Weed-Themed Bags With Stash Pockets And More

Today, BIC EZ Reach Lighters, in collaboration with cultural and culinary icons Snoop Dogg and Martha Stewart, introduced the Best Buds Bags, a limited-edition duo of functional fashion accessories that seamlessly blend utility with high style. Each bag in the collection features an integrated BIC EZ Reach Lighter with an extended wand that doubles as a chic bag latch. The product launch expands BIC's creative foray into fashion-forward lighter designs, underscoring the brand's innovative approach to everyday essentials.

Snoop Dogg's design infuses his signature purple hue into a crossbody bag pattern, replete with discreet pockets for "herb" storage.

"The Best Buds Bag features my favorite purple shade and my go-to BIC EZ Reach Lighter. You gotta know I always carry around a lighter, so why not make it swaggy?" Snoop Dogg remarked. He also highlighted the bag's practicality. "This bag's got it all. From my favorite lighter, favorite color, and dime-sized secret stash pockets to stash my favorite herbs."

Martha Stewart's bag, a metallic cylinder with versatile strap options, mirrors her upcoming BIC EZ Reach Lighter collection. "You never know when you're going to need a lighter! The Best Buds Bag combines convenience and style into one," said Stewart. She expressed her enthusiasm for the collaboration, "I loved collaborating with BIC EZ Reach Lighters to create the Best Buds Bag that nods to my new lighter collection. This metallic cylinder-shaped bag is both chic and functional."

This strategic partnership highlights the lighter as more than a tool—it's now an accessory endorsed by celebrities, adding a spark to the fashion industry. The Best Buds Bags are available for purchase at BIC.com for $99 each, with proceeds supporting the Martha Stewart Centers for Living.